TIME IS MONEY!

So today I walked into the office and it was a full house! And it was just as well because today was another one of those big meeting days. It was George, Jilke, Sophie, Longlong, Rashmi and Mario’s turn to perch around the a3 flipchart armed with ideas about the monetary aspect of the project but also to properly introduce Rashmi and Mario to the different stages of the artFix project, as the newest members of the team.

Across the 3-hours they discussed ideas about costs and revenues, as well as additional plans for funding towards the pop-up store, which is now due to open in June.

Otherwise, sunny Soho Square saw myself, Jilke and Sophie through our break, again, and reminded us that summer is on its way when we might even be able to take the office outside.

'Story Space' by Adrian Scicluna
‘Story Space’ by Adrian Scicluna

GET ON BOARD!

Today we’ve had a slight re-shuffle of the office as we welcome two new people to the artFix project! Rashmi, who will be joining the Marketing department, and Mario, who specialises in Project Management, are the latest to succumb to the attraction of the artFix concept and joined us on a full-time basis on Monday.

Rashmi (left) and Mario settle into the office
Rashmi (left) and Mario settle into the office

So work is continuing full steam ahead with the pop-up store little more than a month away from its launch! Exciting times. And there’s still room for a few more of you to get on board the project – make sure you support artFix via social media and by subscribing to our newsletter!

 

 

FROM US TO YOU!

Ahoy there! Hope all my readers are having a pleasant evening.

Today in the office everyone was busy working on the internal deadlines we had made during discussion last week. In addition to the complex process of recruiting excellent visual and performance artists, other areas which the team are working on includ Marketing and Technology. The latter is particularly important when it comes to the way that art will be translated to the audience (all of you guys). So of course we want to make sure it is the best, in the sense that it provides you with the most interactive and immersive experience. If our aim is to bring the arts to the high street then this is a massive part of meeting this aim, I’m sure you will agree.

As well as this, Jilke and Sophie have been artistically sketching more possible designs for the store in May. Much of these designs have issued from their inspired trips across London. Last week both of them spent their field day exploring the eastern arts scene. As well as attending a number of commercial galleries they took time out to go to some quirky smaller café galleries. Needless to say, they came back brimming with ideas about how to make the artFix store a fresh and inviting sight for casual shoppers and art lovers across the city.

So make sure you stay tuned for more information about design developments – maybe I’ll even allow you a sneak peek into some of their work.

BECAUSE I’M HAPPY!

Happy International Happiness Day!

Hope you guys have all been celebrating smiling and laughing today. If not then make sure you check out the work of the artists, who came to our first event, on our Facebook page and inject some feel-good art into your life!

Following on from Sophie’s successful excursion to the ballet, she and Jilke took time out after work (can’t have too much fun), to go to the Saatchi gallery and attend a private viewing of the Jealous Prize 2013/14 on Tuesday. It was great for them to take in some show-stopping pieces as well as watch the event unfold from the side-lines.

Jilke (left) and Sophie at the Saatchi gallery
Jilke (left) and Sophie at the Saatchi gallery

For the team, experiencing the arts around London is a way to research what works well but also gain inspiration for alternative ideas which might strike well with the audience – particularly regarding the design of our store. As a result of their travels so far Jilke and Sophie have come up with some brilliant ideas for how they would like the store to look. We’re really looking forward to spreading the happiness when you come and visit in May!

Work shown at the Saatchi gallery
Work shown at the Saatchi gallery

 

PRODUCTIVE PERFORMANCE!

So today the office was busy updating press lists and sending e-mails to organisations. Meanwhile on the other side of the table, Longlong was preparing forms for another upcoming competition.

Having completed the majority of the discussions last week, we all have clear ideas of our individual and collective targets ahead of the April/ May store. As well as this, it means that we can also make detailed and thorough plans which is great to strengthen our vision for the pop-up but also our first permanent store.

So this week has been productive – not least because everyone returned recharged from the weekend. Sophie went to the Royal Opera House on Friday to watch the Royal Ballet perform Sleeping Beauty. For those of you who have seen it you will know that the part of Aurora is considered amongst ballet dancers as one of the most demanding roles. The music of Tchaikovsky is also beautifully iconic and makes ‘Sleeping Beauty’ a part of the core repertoire of most ballet companies.

For Sophie it was a mesmerising evening. Sarah Lamb as Princess Aurora, along with her partner Steven McRae, gave a stunning performance, sincere in emotion and great vivacity in movement. Loud cries of ‘Bravo’ sealed the success of the performance. Sounds like it’s something we all need to see!

THE MAIN EVENT!

So today was a quiet day at the office. In addition to working on our individual tasks in preparation for the April store, we were flicking through arts pages on the Internet, on the hunt for a great way to spend an afternoon. It’s newly become a part of the artFix tradition that the team spends a day each week dedicated to exploring and experiencing events happening in London. It’s a great way for us to become more familiar with the city and what it has to offer but also take time out to immerse ourselves into the work of other individuals and organisations. So far, as you know, we have been to the Superbolt Theatre and art14, to name a few, and we’d love any suggestions of great events that you have been to in the past or know about happening in the near future. London is such a huge place with so much happening that it would be brilliant to have you guys there to show us around a bit! Have a great evening.

BRIGHT FUTURE!

So today the office was packed with the team, all busy working away at their laptops and discussing keys issues which branched from previous meetings but also continued on to explore new topics. Discussion centred on the space for the April store itself and our collective visions for how we want it to appear. We’re all really excited to move forward and on to the next stage!

Skadi and George discuss
Skadi and George discuss

Later into the afternoon we welcomed Skadi, a friend of artFix, to the office. She also contributed her ideas toward the vision of artFix, although from a slightly different angle. Meeting with George, they spent a while exploring ways in which the ‘artFix experience’ could be extended to reach those who do not have such easy access to the high street, for example the elderly or disabled. This is important for us because artFix is a concept which has been developed with all sectors of the public in mind. We want to ensure that the arts are available to absolutely everyone so that everyone can benefit from the experience of engaging with its different forms.

Lunching in Soho Square
Lunching in Soho Square

I think it was only fair that after all that hard work we got a chance to absorb the beautiful British weather – wasn’t it such a softly sunny day? So myself, Jilke and Sophie took a stroll down to Soho Square where we joined similar trios of office workers out on their break, watched a little kid chasing away the pigeons and spent a pleasant hour in conversation.

STEP TO IT!

Spring is finally here everyone! And what better way to welcome the pleasant breeze than by opening the windows and taking a deep breath in. Yes the skies were cloudy but our minds were crystal clear, which is just as well, because today was a big day for the team to discuss the development of our project.

Myself (left), Jilke, Ionna and Sophie in discussion
Myself (left), Jilke, Ionna and Sophie in discussion

We have learned a lot from the ‘artFix Experience’ event and are making sure to implement all the changes necessary to provide you with an improved experience of art in the April pop-up store. So it’s all about affordability, accessibility and quality, the latter of which will even extend to the coffee we serve (of course). 4 hours later, George myself, Jilke, Ioanna and Sophie emerged from the meeting room wondering where the sunlight had gone but happy that we have definitely made several strides forward in the right direction. Hopefully you will also follow in our footsteps to meet us in April!

ON A ROLL!

So today we had guests in the office as production company Klein & Sons came to film a commercial about the ‘artFix Experience.’ Having already filmed across the Covent Garden area in the morning the team were welcomed to the studio space on the 6th floor to take the final part of the film before editing. And the work went well – energy was high and the floor was flooded with the brightest sunshine. We hope you are as excited as we are to see the finished product!

Klein and Sons filming in the artFix studio
Klein and Sons filming in the artFix studio

The opportunity to make this video about the company was received as part of the reward for winning the London Entrepreneur’s Challenge in 2013 at UCL. This is great particularly as it gives us another opportunity to show you more about what we do and give you a greater reason to become involved, if you are not already.

So see you guys next week! Keep a look out for that happy row in your e-mail Inbox which says that you have a new update from me delivering your daily fix of artFix delciousness.

Have an artistic weekend!

SUPPLY & DEMAND!

So today in the office we have been carrying on working hard, developing our press lists and contacting various organisations. Discussion also continued from yesterday with regards to new ideas that we could implement in the pop-up store, opening soon. The once orange walls are slowly being take over by sheets of white a3 and the desks are getting more colourful as mind maps are taped up with blue, red and green gel branches. So we’re moving along nicely.

Jilke (left) and Sophie (right) at work
Jilke (left) and Sophie (right) at work

But just as the office is getting more full it is balanced by things in short supply. As well as the supply of coffee, printer paper also ran out just at the time when we were in the middle of printing a few pages – another thing to add to the ‘to buy’ list. But that’s what’s great about working on Oxford Street – all our needs are met on the doorstep of the office which is great because this allows us to get on with our work to meet yours.