So today I walked into the office and it was a full house! And it was just as well because today was another one of those big meeting days. It was George, Jilke, Sophie, Longlong, Rashmi and Mario’s turn to perch around the a3 flipchart armed with ideas about the monetary aspect of the project but also to properly introduce Rashmi and Mario to the different stages of the artFix project, as the newest members of the team.
Across the 3-hours they discussed ideas about costs and revenues, as well as additional plans for funding towards the pop-up store, which is now due to open in June.
Otherwise, sunny Soho Square saw myself, Jilke and Sophie through our break, again, and reminded us that summer is on its way when we might even be able to take the office outside.
Today we’ve had a slight re-shuffle of the office as we welcome two new people to the artFix project! Rashmi, who will be joining the Marketing department, and Mario, who specialises in Project Management, are the latest to succumb to the attraction of the artFix concept and joined us on a full-time basis on Monday.
So work is continuing full steam ahead with the pop-up store little more than a month away from its launch! Exciting times. And there’s still room for a few more of you to get on board the project – make sure you support artFix via social media and by subscribing to our newsletter!
Ahoy there! Hope all my readers are having a pleasant evening.
Today in the office everyone was busy working on the internal deadlines we had made during discussion last week. In addition to the complex process of recruiting excellent visual and performance artists, other areas which the team are working on includ Marketing and Technology. The latter is particularly important when it comes to the way that art will be translated to the audience (all of you guys). So of course we want to make sure it is the best, in the sense that it provides you with the most interactive and immersive experience. If our aim is to bring the arts to the high street then this is a massive part of meeting this aim, I’m sure you will agree.
As well as this, Jilke and Sophie have been artistically sketching more possible designs for the store in May. Much of these designs have issued from their inspired trips across London. Last week both of them spent their field day exploring the eastern arts scene. As well as attending a number of commercial galleries they took time out to go to some quirky smaller café galleries. Needless to say, they came back brimming with ideas about how to make the artFix store a fresh and inviting sight for casual shoppers and art lovers across the city.
So make sure you stay tuned for more information about design developments – maybe I’ll even allow you a sneak peek into some of their work.
So today the office was busy updating press lists and sending e-mails to organisations. Meanwhile on the other side of the table, Longlong was preparing forms for another upcoming competition.
Having completed the majority of the discussions last week, we all have clear ideas of our individual and collective targets ahead of the April/ May store. As well as this, it means that we can also make detailed and thorough plans which is great to strengthen our vision for the pop-up but also our first permanent store.
So this week has been productive – not least because everyone returned recharged from the weekend. Sophie went to the Royal Opera House on Friday to watch the Royal Ballet perform Sleeping Beauty. For those of you who have seen it you will know that the part of Aurora is considered amongst ballet dancers as one of the most demanding roles. The music of Tchaikovsky is also beautifully iconic and makes ‘Sleeping Beauty’ a part of the core repertoire of most ballet companies.
For Sophie it was a mesmerising evening. Sarah Lamb as Princess Aurora, along with her partner Steven McRae, gave a stunning performance, sincere in emotion and great vivacity in movement. Loud cries of ‘Bravo’ sealed the success of the performance. Sounds like it’s something we all need to see!
So today the office was packed with the team, all busy working away at their laptops and discussing keys issues which branched from previous meetings but also continued on to explore new topics. Discussion centred on the space for the April store itself and our collective visions for how we want it to appear. We’re all really excited to move forward and on to the next stage!
Later into the afternoon we welcomed Skadi, a friend of artFix, to the office. She also contributed her ideas toward the vision of artFix, although from a slightly different angle. Meeting with George, they spent a while exploring ways in which the ‘artFix experience’ could be extended to reach those who do not have such easy access to the high street, for example the elderly or disabled. This is important for us because artFix is a concept which has been developed with all sectors of the public in mind. We want to ensure that the arts are available to absolutely everyone so that everyone can benefit from the experience of engaging with its different forms.
I think it was only fair that after all that hard work we got a chance to absorb the beautiful British weather – wasn’t it such a softly sunny day? So myself, Jilke and Sophie took a stroll down to Soho Square where we joined similar trios of office workers out on their break, watched a little kid chasing away the pigeons and spent a pleasant hour in conversation.
So this afternoon we conducted the second half of the meeting. Topics featured included design and technology, two hugely important categories which need to be thoroughly explored ahead of the April store . (I’m sure you will agree.) Zafeirenia replaced Ioanna to contribute towards the discussion and I can tell you that we definitely had a fair few exciting ideas bouncing around!
Too many options to choose from in fact – but I guess that is what happens when you are working in such a creative team. I’m sure that in the next couple of weeks we will be able to sift and sift again to finalise the cream of the crop and select those ideas that we know you will love!
Spring is finally here everyone! And what better way to welcome the pleasant breeze than by opening the windows and taking a deep breath in. Yes the skies were cloudy but our minds were crystal clear, which is just as well, because today was a big day for the team to discuss the development of our project.
We have learned a lot from the ‘artFix Experience’ event and are making sure to implement all the changes necessary to provide you with an improved experience of art in the April pop-up store. So it’s all about affordability, accessibility and quality, the latter of which will even extend to the coffee we serve (of course). 4 hours later, George myself, Jilke, Ioanna and Sophie emerged from the meeting room wondering where the sunlight had gone but happy that we have definitely made several strides forward in the right direction. Hopefully you will also follow in our footsteps to meet us in April!
So today we had guests in the office as production company Klein & Sons came to film a commercial about the ‘artFix Experience.’ Having already filmed across the Covent Garden area in the morning the team were welcomed to the studio space on the 6th floor to take the final part of the film before editing. And the work went well – energy was high and the floor was flooded with the brightest sunshine. We hope you are as excited as we are to see the finished product!
The opportunity to make this video about the company was received as part of the reward for winning the London Entrepreneur’s Challenge in 2013 at UCL. This is great particularly as it gives us another opportunity to show you more about what we do and give you a greater reason to become involved, if you are not already.
So see you guys next week! Keep a look out for that happy row in your e-mail Inbox which says that you have a new update from me delivering your daily fix of artFix delciousness.
So today the office has been busy as the team have been busy working on their responsibilities to the April store. This currently involves liaising with a variety of organisations and writing a lot of e-mails. So fingertips have been pattering at the keyboards like light rain pretty much all day.
This morning we welcomed the bright sunshine with a team meeting – our first one since the event on Friday. So this was a great opportunity to throw around a few ideas with things that we could add to the mix and improve to make the overall experience better. The Starbucks break in between was a brilliant interval and really boosted our energy to match that of the lovely weather. Look forward to some great caffeine-enriched additions to our next store!
Event day has arrived!! Here are the final list of artists who are showcasing their work today:
Robert West – Rather than create interesting patterns, West removes the image from the painting leaving an abstruse landscape of what there once was. Reverting us, the modern human species, back to a more natural, solitary existence, these paintings attempt to readdress our cultural understandings. This sense of unrest and the loss of identity are ripe throughout West’s practice. This heterogeneous way of erasing representation has driven West into becoming an artist who is no longer interested in just the process of painting but the potential of what a painting can become. www.robert-west.com
Robert Grosso – Every single piece is inspired by a particular song, that gives then the name to the artwork. My ultimate goal is to transform the music Robert listens to everyday into visual artworks, he wants you to “hear” with my “eyes”. The first award has been given by International artist Kanye West, as he has been featured on his personal website as artist of the month. I’ve been experimenting with several materials (metal, perspex, paper) since he started 3 years ago and lately he has partnered up with Aurasma to use their online app to enhance his art exhibitions around the world by bringing Augmented Reality in his work. robertogrosso.com
Samantha Payne – Samantha Payne is a Fine Artist from North London who focuses on the aesthetic of her work and its engagement with the viewer, rather than concept. The pure pleasure of creating is the driving force behind her painting, along with the belief that Art need not be complicated. Samantha has always had a strong opinion of this notion, having carried it through her work while studying Fine Art at Loughborough University. samanthapaynepainting.com
Sergio Gomez – Sergio Gomez is a Chicago based visual artist. He was born in Mexico where he lived until he moved to Chicago in 1988. He received a Master of Fine Arts degree from Northern Illinois University. Sergio has participated in numerous exhibitions in Italy, Vienna, Spain, Sweden, Mexico and the US. His work can be found in private and public collections of the National Museum of Mexican Art, Brauer Art Museum, and the MIIT Museo Internazionale Italia Arte among others. The human form is the most important element in Sergio’s work and it exists as an anonymous representation of the self. The figure dominates the work and it is depicted as a shadow, aura, ghost or energy light. Sergio is interested in the human and spiritual experience throughout the cycles of life. www.33contemporary.com
Susana Lopez Fernandez – Susana focuses mainly on photography and mixed media, where the subjects of her work are taken from and inspired by her personal experiences in daily life. She seeks to reveal this with a distance which reflects an objective and striking honesty. A constant feature in her work is the use of social network to diffuse her projects. Her work has been exhibited in galleries, town halls, cultural associations, and collective and individual exhibitions in Spain, Hong Kong and London. For her solo exhibition SinPrisas, she reflects on consumer society where any thought fits in 140 characters (thus part of the project has been developed on Twitter) it is a society that forgets, it is a society in a hurry, diluted by the conviction that perpetual motion is the only thing that keeps us away from death. Website: http://www.susanalf.es
Tanja Moderscheim – In admiration of the 17th C. Dutch Golden Age painters and through her passion for detail and anatomy, Tanja enjoys painting in the Dutch Old Masters’ style using traditional techniques and materials. As a Dutch national abroad, this also allows her to stay in touch with her home. She is known for her still lifes of food and tableware, crafted over time resulting in paintings with a timeless feel. She also produces paintings and drawings of wildlife, botanicals, landscape and the figure. www.dutchoils.com
Tony Raymonzrek – Fusing his artistic, manual skills and exciting experimental techniques drawn from his childhood, Tony has developed a personal language. The result is a mixed technique, applied to his work, bringing together the worlds of art, photography and fashion. His arts are a complement to modern interiors, colours and dimensions. www.trzgallery.com
Youngju Oh – Youngju Oh is a visual designer and media artist. She completed a BFA in Communication Design at Hongik University, and she is currently studying in Visual Communication at the Royal College of Art. She currently took part in the group show “When Nothing is Sure Everything is Possible” at Hanmi Gallery, London.” This work is a video showing visualized sounds and movements of airplane. Geometrical moving graphic, flashing lights and sound effects are visually beautiful and intriguing to audiences. www.youngjuo.com