Ahoy there! Hope all my readers are having a pleasant evening.
Today in the office everyone was busy working on the internal deadlines we had made during discussion last week. In addition to the complex process of recruiting excellent visual and performance artists, other areas which the team are working on includ Marketing and Technology. The latter is particularly important when it comes to the way that art will be translated to the audience (all of you guys). So of course we want to make sure it is the best, in the sense that it provides you with the most interactive and immersive experience. If our aim is to bring the arts to the high street then this is a massive part of meeting this aim, I’m sure you will agree.
As well as this, Jilke and Sophie have been artistically sketching more possible designs for the store in May. Much of these designs have issued from their inspired trips across London. Last week both of them spent their field day exploring the eastern arts scene. As well as attending a number of commercial galleries they took time out to go to some quirky smaller café galleries. Needless to say, they came back brimming with ideas about how to make the artFix store a fresh and inviting sight for casual shoppers and art lovers across the city.
So make sure you stay tuned for more information about design developments – maybe I’ll even allow you a sneak peek into some of their work.
So today was a quiet day at the office. In addition to working on our individual tasks in preparation for the April store, we were flicking through arts pages on the Internet, on the hunt for a great way to spend an afternoon. It’s newly become a part of the artFix tradition that the team spends a day each week dedicated to exploring and experiencing events happening in London. It’s a great way for us to become more familiar with the city and what it has to offer but also take time out to immerse ourselves into the work of other individuals and organisations. So far, as you know, we have been to the Superbolt Theatre and art14, to name a few, and we’d love any suggestions of great events that you have been to in the past or know about happening in the near future. London is such a huge place with so much happening that it would be brilliant to have you guys there to show us around a bit! Have a great evening.
So today we had guests in the office as production company Klein & Sons came to film a commercial about the ‘artFix Experience.’ Having already filmed across the Covent Garden area in the morning the team were welcomed to the studio space on the 6th floor to take the final part of the film before editing. And the work went well – energy was high and the floor was flooded with the brightest sunshine. We hope you are as excited as we are to see the finished product!
The opportunity to make this video about the company was received as part of the reward for winning the London Entrepreneur’s Challenge in 2013 at UCL. This is great particularly as it gives us another opportunity to show you more about what we do and give you a greater reason to become involved, if you are not already.
So see you guys next week! Keep a look out for that happy row in your e-mail Inbox which says that you have a new update from me delivering your daily fix of artFix delciousness.
So today the office has been busy as the team have been busy working on their responsibilities to the April store. This currently involves liaising with a variety of organisations and writing a lot of e-mails. So fingertips have been pattering at the keyboards like light rain pretty much all day.
This morning we welcomed the bright sunshine with a team meeting – our first one since the event on Friday. So this was a great opportunity to throw around a few ideas with things that we could add to the mix and improve to make the overall experience better. The Starbucks break in between was a brilliant interval and really boosted our energy to match that of the lovely weather. Look forward to some great caffeine-enriched additions to our next store!
So, from today until the event on Friday the team has decided that it would be a great idea to introduce you to the artists we have participating in the ‘artFix Experience.’ I know that I have been excitedly updating you with the daily progress that has been happening in the office. I guess it’s our first event so everyone is rushing around and hyperventilating as a result of trying to make sure that it is the best that it can be. But now I’m going to stop…and give you a small insight into the talented people we have on board. I already provided you with some information about the fantastic artists we have taking part from Debut Contemporary; now I want to tell you about 6 more visual artists whose work is really exceptional:
Adrian Scicluna – In his paintings, Adrian places images from different sources onto the same picture plane to piece together a new form of landscape. He plays with notions of absence and presence, being and place, a kind of vacant reality yet very physical attachment and possibility. The canvases touch upon human desires and needs. www.adrianscicluna.com
Amanda Tomasoa – Amanda has gone through enough in life to know how it feels to be repressed and the euphoria of being set free. Among her professional artist tools, Amanda enjoys using a humble piece of plastic scraper to add that extra dimension of paint to her art pieces. Bold in colours, rough and rugged in shapes, deliberately done to look like life, she embedded stories to them… hidden figures of people living in the city, road signs depicting the speed limit, detours, frustrations, confusion, the respite and the beauty despite what life throws at us. firstname.lastname@example.org
Andrew Lambeth – Andrew lives at the foot of the Yorkshire Wolds, in England and says that there is an atmosphere, and a light you just don’t find anywhere else. He tries to re-create this in his work, as he feels the wolds lends itself wonderfully to his impressionist style of painting. http://www.saatchiart.com/Andrew.Lambeth
Anne-Sophie Cochevelou – Specialises in performance and design art. In a cabaret style, including movements, dance mime and 4 songs from French and English old music halls, she explores the concept of relationship through the angle of queer performance.
Damian Wojcik – Damian specialises in photography and collage. Through his art he invites us into surreal world; a world of beauty but also the dark side of emotions and a society dominated by materialism, consumerism and sexuality. www.damianwojcik.com
Elizabeth Williams – Elizabeth is a representational painter in oils and acrylics on linen, board and canvas. Her work includes seascapes, landscapes and Still Life in a wide spectrum of colours. Elizabeth paints in wide range of genres (not to be stereotyped) and has sold her work on commissions, to private collectors and to individual clients. www.elizabeth-williams.net
I hope this has whet your appetite for everything art – especially our event! Add a cup of coffee and cupcake or two to the evening and you can imagine why interest has been so great. So make space in your diary and enjoy a Friday evening well-spent on 28th February.
Look forward to reading about more artists tomorrow and meanwhile, if you have a spare minute, have a read of what 3D Artist Magazine had to say about us via Facebook.
Good evening fellow art-lovers! So today Joseph was telephoning potential sponsorship companies so the phone was constantly in use and constantly ringing. Meanwhile Sophie, Jilke and I spent a lot of time dealing with artist enquiries and sending e-mails. Longlong, however, left the office early today to go to a workshop event nearby – there will be more about that tomorrow.
A lot of our time has been steered towards the event next week of course – Sophie designed a timetable which divides all our responsibilities so that we can work quickly and know exactly what everyone else is doing – because it will definitely get very busy next week.
We’re all really enjoying the work of all the artists who have applied to participate in the evening – your work is really fantastic Remember that tomorrow is the last day for payment!
So this morning, Monica and Zafeirenia were rehearsing in preparation for pitching at the Lion’s Den Competition at King’s College on Monday. We’re really excited about this competition; in fact the team are looking forward to taking part so much that we have decided to dress the part as well. Ioanna spent her lunch break buying white t-shirts for the whole gang and will print them with our artFix logo for the event – go team artFix!
Meanwhile, in the office, there have been intermittent ‘woops’ of excitement as artists have been confirming their participation in the ‘artFix Experience.’ In fact it’s been all GO GO GO – answering calls, writing e-mails, having more discussions about event technicalities and dealing with the sometimes temperamental Internet connection. And you know what – there wasn’t even one cup of coffee in the office to give us a kick start :O. There were chocolates bought by George and Zafeirenia from their trip to Brussels (I told you we’d be celebrating right?) but an office working happily without coffee definitely defies some kind of law. I guess the reason it works for us is just because we really have a vision to see this project succeed and with our first event literally around the corner, it is an exciting, busy and crucial time to make sure everything is planned perfectly. For this only genuine determination and dedication will do.
So today the team were in for a long discussion to discuss the finer details of the ‘artFix Experience.’ It was a great opportunity to re-group and ask and answer any questions that we had. So now we’re up-to-date to each other’s activities I can definitely say that you are in for a treat when you arrive at the event on the 27th and 28th February.
And we encourage everyone to attend! Art –lovers, friends of art-lovers, those new to art and those who are just curious to know what all the fuss is about…do come. You can find out more about the event at www.artfixlondon.com
Watch this space!
Meanwhile, if you are an artist and are thinking, ‘Ah man, I completely missed out on being part of something amazing,’ do not worry because we have extended the deadline to Thursday 20th February. That’s in two days’ time and that really will be your absolute last opportunity to get involved so make sure you do!
So today we kicked things off with a mini team discussion to reign in and discuss some of the ideas which were bouncing around the office regarding our first event coming up at the end of February. We’re saving the larger part of this for tomorrow when Nadia and Zafeirenia are also here.
Coming into the office today I noticed new additions to the space – some more posters, a colourful explosion of thoughts artfully scattered across several white a3 sheets and a whiteboard. There’s just something about a whiteboard that when you see one you instantly want to grab a pen and start doodling away.
Perhaps what really lifted the atmosphere of the office though were the certificates newly won from the TiE International Business Plan Competition in Brussels…
…back to the work.
So today Joseph followed up on a long list of e-mails sent in by artists and arts societies in the vicinity. I also similarly followed up on e-mails from magazine and newspaper editors interested in the venture. It’s a great feeling to capture the interest of people on the telephone; hearing a couple of ‘oohs’ on the telephone definitely gives us a good feeling and always increases our confidence in the project.
George was also engaged in a couple of calls posing the possibility of launching an artFix store abroad – very exciting. It looks like it’s not only London that is embracing the concept but also the world that is looking forward to making art more accessible and affordable for the people.
Happy Valentine’s Day to everyone who may be celebrating out there ❤
In the office we were also celebrating our love – for the arts as we heard news from Brussels that WE DID IT! Third prize at the European Final of TiE’s International Business Plan Competition 2013-14! George and Zafeirenia went to make the pitch on behalf of the team and, as you can already see from the picture below, the judging panel were fierce.
However, travelling all that way clearly paid off – there will be celebrations back in the office on Monday!
In the office today, the rest of the team continued discussion of the ‘artFix Event’ taking place at the end of February and contacting artists and organisations on our shiny new telephone. So the office was nice and alive with ringing phones and voices – look forward to speaking to updating you all on Monday and enjoy the weekend!
P.S: Make sure you get your applications for ‘Calling All Artists’ in this weekend if you have not done so already! I would hate for all you talented people to miss out!