EAT YOUR ART OUT!

So, from today until the event on Friday the team has decided that it would be a great idea to introduce you to the artists we have participating in the ‘artFix Experience.’ I know that I have been excitedly updating you with the daily progress that has been happening in the office. I guess it’s our first event so everyone is rushing around and hyperventilating as a result of trying to make sure that it is the best that it can be. But now I’m going to stop…and give you a small insight into the talented people we have on board. I already provided you with some information about the fantastic artists we have taking part from Debut Contemporary; now I want to tell you about 6 more visual artists whose work is really exceptional:

Adrian Scicluna – In his paintings, Adrian places images from different sources onto the same picture plane to piece together a new form of landscape. He plays with notions of absence and presence, being and place, a kind of vacant reality yet very physical attachment and possibility. The canvases touch upon human desires and needs. www.adrianscicluna.com

'A to B' by Adrian Scicluna
‘A to B’ by Adrian Scicluna

Amanda Tomasoa – Amanda has gone through enough in life to know how it feels to be repressed and the euphoria of being set free. Among her professional artist tools, Amanda enjoys using a humble piece of plastic scraper to add that extra dimension of paint to her art pieces. Bold in colours, rough and rugged in shapes, deliberately done to look like life, she embedded stories to them… hidden figures of people living in the city, road signs depicting the speed limit, detours, frustrations, confusion, the respite and the beauty despite what life throws at us. amandatomasoa@gmail.com

'Love in Roma' by Amanda Tomasoa
‘Love in Roma’ by Amanda Tomasoa

Andrew Lambeth – Andrew lives at the foot of the Yorkshire Wolds, in England and says that there is an atmosphere, and a light you just don’t find anywhere else. He tries to re-create this in his work, as he feels the wolds lends itself wonderfully to his impressionist style of painting. http://www.saatchiart.com/Andrew.Lambeth

'Water, Light, Life' by Andrew Lambeth
‘Water, Light, Life’ by Andrew Lambeth

Anne-Sophie Cochevelou – Specialises in performance and design art. In a cabaret style, including movements, dance mime and 4 songs from French and English old music halls, she explores the concept of relationship through the angle of queer performance.

Work by Anne-Sophie Cochevelou

Damian Wojcik – Damian specialises in photography and collage. Through his art he invites us into surreal world; a world of beauty but also the dark side of emotions and a society dominated by materialism, consumerism and sexuality. www.damianwojcik.com

Disaster-Print-LEof8-2012-Size70-50cm-£560-DamianWojcik (1)
‘Disaster’ by Damien Wojcik

Elizabeth Williams – Elizabeth is a representational painter in oils and acrylics on linen, board and canvas. Her work includes seascapes, landscapes and Still Life in a wide spectrum of colours. Elizabeth paints in wide range of genres (not to be stereotyped) and has sold her work on commissions, to private collectors and to individual clients. www.elizabeth-williams.net

‘Corn and Poppies’ by Elizabeth Williams

I hope this has whet your appetite for everything art – especially our event! Add a cup of coffee and cupcake or two to the evening and you can imagine why interest has been so great. So make space in your diary and enjoy a Friday evening well-spent on 28th February.

Look forward to reading about more artists tomorrow and meanwhile, if you have a spare minute, have a read of what 3D Artist Magazine had to say about us via Facebook.

APPROACHING OUR DEBUT!

What a beautiful day! I had to say it just because the opportunity to do so is always so rare. I hope you guys all got a chance to get out and feel the sun for a few seconds.

So yesterday Longlong went to a workshop near Angel called ‘Start-Up Loans Introduction.’ This largely involved sitting around a large table with other representatives from start-up companies and sharing questions and answers about applying for loans. Stuart, a business advisor from Start-Up Direct was one of the main speakers at the event and it was fascinating to listen to him talking about the importance of start-ups in society.

Today was also the final day we are accepting payments for participation in the ‘artFix Experience.’ So, as you can imagine, the majority of the morning was spent on processing these and adding the names to our lists.

Several of our artists have come from Debut Contemporary, an art industry incubator and professional development business as well as an art gallery in Notting Hill founded by Samir Ceric. Samir is a good friend of the artFix London and has supported our project from the beginning. And the work by artists who feature in the gallery is A-M-A-Z-I-N-G. The use of colour, shape and form in each of the pieces is really inspirational – exactly the kind of work that artFix is looking for.

debutlogo

Artists who are due to feature in the ‘artFix Experience’ are:

Carne Griffiths

Marina Ard

Tony Raymonzrek

Eleanor Cunningham

Roberto Grosso

Susana Lopez Fernandez

Jennifer Morrison

Ewelina Kolaczek

For more information about these artists and their work please visit http://www.debutcontemporary.com/artists/

Next week be sure to look out for our artFix sweets, flyers and maybe even a surprise performance or two on Oxford Street as the final week before our first event kicks off. Your support so far has been really great. The number of positive e-mails and phone calls we have had about how much people support and appreciate our concept and wish us luck for the future has been overwhelming and given us great confidence in our work.

So don’t stop now! Make sure you come and see the results of all of this hard work on Friday 28th February between 6-8pm. If you can’t stay long it is a great opportunity to experience a 15-minute live performance by talented performers and view a variety of visual artwork – because that’s the point of artFix: to make art more accessible and affordable for the public.

LOVE IS A PRIZE!

Happy Valentine’s Day to everyone who may be celebrating out there ❤

In the office we were also celebrating our love – for the arts as we heard news from Brussels that WE DID IT! Third prize at the European Final of TiE’s International Business Plan Competition 2013-14! George and Zafeirenia went to make the pitch on behalf of the team and, as you can already see from the picture below, the judging panel were fierce.

George pitching the concept of artFix

However, travelling all that way clearly paid off – there will be celebrations back in the office on Monday!

Zafeirenia celebrating our prize

In the office today, the rest of the team continued discussion of the ‘artFix Event’ taking place at the end of February and contacting artists and organisations on our shiny new telephone. So the office was nice and alive with ringing phones and voices – look forward to speaking to updating you all on Monday and enjoy the weekend!

P.S: Make sure you get your applications for ‘Calling All Artists’ in this weekend if you have not done so already! I would hate for all you talented people to miss out!

SHOWTIME!

So we have become the finalists of another competition – yay! The Lion’s Den Challenge is a business programme which is supported by the King’s Graduate School. This year, artFix London entered and now we are due to take part in the final on the 24th February! As part of this we have to pitch the artFix London project to an audience – hopefully it will go well!

Outside the office Nadia and Jilke enjoyed an evening at the Superbolt Theatre at the Vaults by Waterloo station yesterday. The show was called ‘Uncanny Valley’ and as well as being invited to watch the performance they had a meeting with the cast regarding their potential participation in the artFix venture.

Uncanny Valley
Uncanny Valley

Jilke said that the play was really fun and definitely something she would recommend to others. It is set in the future and tells the story of a boy falling in love with his robot. She said she was literally under her chair laughing most of the time – especially when they did a robot dance together and played the future play-station 25. However, it had an interesting underlying message as well (don’t worry I’m not going to spoil it for you!) The three actors were incredible, both individually and together – they kept her on the edge of her seat for the full hour. So make sure you get down to see it too – the weekend is coming!

Uncanny Valley cast
Cast of Uncanny Valley

GOOD DAY!

Happy Friday!!

So today has been a great day for progress which means that the team can go home happy – just in time for the weekend.

Longlong has been working on applications to True Start and the Big Venture Challenge, both of which help start-up companies in the retail business sector, like artFix to develop faster. If we succeed to the final stage then they will not only provide us with funding but also space and mentoring which will allow us to develop a complex and accurate financial strategy for our venture, which would be fantastic! Wish us luck!

On the other side of the office Jilke and Sophie are continuing their work to get more artists on board. In addition to receiving a lot of positive feedback from artists they also have a lot of meetings scheduled in the next week so the office is looking to get very busy! I had a conversation with them this morning about how they were doing and they were really excited by the energy in some of your replies. Sophie said that she really liked it when artists said that the concept of artFix is something which is really needed in society.

Sam also arrived at the office today and met with George to discuss the need for projectors at the ‘artFix Experience.’ He is going to help us to locate projectors and install the pop-up and is also thinking of inviting some friends who are video-artists, to the event on the 27th. They will not only be able to film the event in its entirety but also individual artists which is great for you who are participating. So things are looking very good for the end of February.

Sam and George discuss the artFix Experience event
Sam and George discuss the artFix Experience event

 

Finally for today, Ingrid came over to discuss the technical design of the event space with George, Jilke and Sophie. From exhibition areas to drinks at the bar, they bounced around lots of ideas – a very good meeting and a nice way to close the day.

The team discuss design with Ingrid
The team discuss design with Ingrid

 

Have a great evening and an arty weekend!  

READ ALL ABOUT IT!

With only a few members of the team in the office, today was a relatively quiet day, although that did not stop us from continuing our aim to send new rhythms through the art world.

This week has been a good one to engage the interests of new artists and investors at a variety of events. Not only have they been interested in what artFix is currently doing but also our plans for the future which is great! The mock pop-up store in February is an event which is capturing particular interest.

As a result, we have come up with a plan to send out a monthly newsletter to all our lovely subscribers. So if you are reading this blog and thinking, I am really interested to get to know more about what these guys are doing, then please add your name to the list via our website or contact me via the address below. The newsletter will be a fantastic way to keep up to date with our current and future plans but also the latest news about artFix’s position in the art and business world – something which is becoming increasingly important as it is more widely recognised.

The team at work
The team at work

We are also getting our creative hats on and working on the initial stages of scripting for videos to be screened at our first store. Cameraman, Sam, from Gro-up arrived to discuss our general concept so now it’s all about building this up into something special.

Have a brilliant art-filled weekend and speak to you all on Monday!

A NEW FIX!

Good evening fellow art-lovers! Today is Sunday which, for me, means a day to recover from the week, relax and read. So in between munching through a late dinner and watching re-runs of Eastenders, I was willingly captured by ‘Fairly Popular’ an interesting article featured in the Economist online. It is about the competition between art galleries and art fairs and is a really great read, not least because it provides supporting context to the work the team is doing at artFix.

The article is interesting for the way that it attributes the declining interest in museums/ galleries to the increase in demand for modern artists but also the old-fashioned nature of art establishments; unlike art fairs, museums/ galleries generally demand a lot of time to explore.

It’s funny because a lot of the time we talk about the way that technology is becoming more and more advanced so that we can get/ do things easier and faster. However, as it develops so does our desire for everything in our lives to advance in a similar way – including our experience of art. People don’t like to spend half a day ‘traipsing’ around a single gallery. Consequently, dealers are also becoming more efficient about changing the way they operate to meet this need. NEED is the key word in all of this; it is all about having and being able to satisfy ‘need’ which allows for organisations to do well.

Going to seasonal art fairs is one increasingly popular way this need is met. With several dealers in one place they are suitable to host a variety of art at the convenience of the public. artFix also supports this idea, supporting and encouraging the boom of modern art as well as the classical style with the aim of not only making art more accessible but also affordable. Unlike art fairs, artFix stores will also have the added advantage of hosting art all year round. In the UK the creative industry is the second most-powerful sector, worth $32 billion a year. Despite this, however, 85% of the population still do not attend art events more than once a year because it is expensive and time-consuming.

If anything, reading this article has made me more excited about the future of artFix because it confirms that there is a need for everything that our store represents – accessibility, affordability and variety, needs which are only just beginning to be met.