So today I walked into the office and it was a full house! And it was just as well because today was another one of those big meeting days. It was George, Jilke, Sophie, Longlong, Rashmi and Mario’s turn to perch around the a3 flipchart armed with ideas about the monetary aspect of the project but also to properly introduce Rashmi and Mario to the different stages of the artFix project, as the newest members of the team.
Across the 3-hours they discussed ideas about costs and revenues, as well as additional plans for funding towards the pop-up store, which is now due to open in June.
Otherwise, sunny Soho Square saw myself, Jilke and Sophie through our break, again, and reminded us that summer is on its way when we might even be able to take the office outside.
So this afternoon we conducted the second half of the meeting. Topics featured included design and technology, two hugely important categories which need to be thoroughly explored ahead of the April store . (I’m sure you will agree.) Zafeirenia replaced Ioanna to contribute towards the discussion and I can tell you that we definitely had a fair few exciting ideas bouncing around!
Too many options to choose from in fact – but I guess that is what happens when you are working in such a creative team. I’m sure that in the next couple of weeks we will be able to sift and sift again to finalise the cream of the crop and select those ideas that we know you will love!
So today we had guests in the office as production company Klein & Sons came to film a commercial about the ‘artFix Experience.’ Having already filmed across the Covent Garden area in the morning the team were welcomed to the studio space on the 6th floor to take the final part of the film before editing. And the work went well – energy was high and the floor was flooded with the brightest sunshine. We hope you are as excited as we are to see the finished product!
The opportunity to make this video about the company was received as part of the reward for winning the London Entrepreneur’s Challenge in 2013 at UCL. This is great particularly as it gives us another opportunity to show you more about what we do and give you a greater reason to become involved, if you are not already.
So see you guys next week! Keep a look out for that happy row in your e-mail Inbox which says that you have a new update from me delivering your daily fix of artFix delciousness.
So today in the office we have been carrying on working hard, developing our press lists and contacting various organisations. Discussion also continued from yesterday with regards to new ideas that we could implement in the pop-up store, opening soon. The once orange walls are slowly being take over by sheets of white a3 and the desks are getting more colourful as mind maps are taped up with blue, red and green gel branches. So we’re moving along nicely.
But just as the office is getting more full it is balanced by things in short supply. As well as the supply of coffee, printer paper also ran out just at the time when we were in the middle of printing a few pages – another thing to add to the ‘to buy’ list. But that’s what’s great about working on Oxford Street – all our needs are met on the doorstep of the office which is great because this allows us to get on with our work to meet yours.
So today the office has been busy as the team have been busy working on their responsibilities to the April store. This currently involves liaising with a variety of organisations and writing a lot of e-mails. So fingertips have been pattering at the keyboards like light rain pretty much all day.
This morning we welcomed the bright sunshine with a team meeting – our first one since the event on Friday. So this was a great opportunity to throw around a few ideas with things that we could add to the mix and improve to make the overall experience better. The Starbucks break in between was a brilliant interval and really boosted our energy to match that of the lovely weather. Look forward to some great caffeine-enriched additions to our next store!
Hope you are all well and enjoyed the weekend. And what a fantastic start to the weekend it was with the launch of our first event on Friday!
Thank you to all our talented visual and performance artists for taking part to showcase their work and for being patient when a few things did go wrong – we did say there would be a bit of trial and error!
It was great to meet you all in person and a lot of you also stayed behind for a while afterwards to talk to us more about what we are doing and to tell us more about yourselves. It was lovely to hear your positive comments about the evening and hopefully now that you have become acquainted with artFix, you understand a bit more about our aims and objectives. More than just that we provide brilliant wine-and-cupcake-filled evenings!
So now that you have experienced a small taster of what we’re offering we hope that you are looking forward to April showers of everything art as our pop-up store opens in little over a month. Not long to go now but there’s still time to hop on to the artFix express.
Make sure that you support us via our social media channels and by following this blog, which will provide you with the latest artFix updates, including information about when we’re opening our doors to welcome artists to join in our April store.
So, hope you guys all enjoyed the sunshine that graced us with its presence today. Apparently we are due for some good weather in the next couple of days so prepare to keep those coats at home! Hopefully…
However, some good news, which is more reliable than the British weather, is that we are having our first event, the ‘artFix Experience’ on Friday!!
Today’s selection of artists, who are due to showcase their work at the event, express themselves through a variety of artistic forms. All are visual artists.
Johannes Sailer – Johannes is an Italo-Austrian artist who lives and works in Edinburgh. He has a degree in sculpture, an MA in fine art and also in Engineering. He was recently described by The Scotsman as “a shining new addition to the Scottish art scene”. He is an award-winning sculptor and a master craftsmen in metal fabrications. Aside from creating his unique brand of engineered art, Johannes runs Austria based architectural practice Arch Sailer and works in collaboration with Konishi-Gaffney architects. He has shown work at the Royal Scottish Academy, Brave, Talbot Rice Gallery, Heartwood, ADBK Galerie and Sierra Metro. https://twitter.com/ELX_art
Ella Prakash– Ella’s professional art career started in the early 1982s. She has worked in various medium. Her acrylic paintings present the world as if seen through a prism, with bold colours parcelled out into geometric forms that offer fleeting. Her work as a painter takes her to the figure as it moves in space. The gesture is important to her and taking out the details and trying to capture the rhythm. The lines are what she tries to achieve as she draws and feels what the pose is about. www.ellagallery.com
Jamie H. Scrutton – Jamie creates short films. His film, “His Haunted Laughter”-screened at “Making Tracks”, Whirlygig Cinema in London and “Gilmmer Film Festival 2011” in Hull and was also shortlisted for “The Yorkshire Award.” He is currently filming a new short film called “A Midnight Momentum.” https://www.facebook.com/jamieh.scrutton
Jennifer Morrison – Jennifer’s work deals predominantly with colour and shape. She uses these elements to explore juxtaposition, repetition, movement and rhythm. Whether it is a plant or clouds or smudges on a wall, these can all serve as inspiration for her and act as a starting point for a painting. She has always loved the stuff of paint, whether it be oils, watercolours or enamels, and loves working with their different qualities. Although she has lived in London for two decades, the colours of South Africa have never left her and remain a central influence in her work. www.jennifermorrison.co.uk
Jesus Vidal Cortes – For Jesus, his painting below, “represents the woman some time in a past, a present … in the future? It was the enslaved woman, the housewife, the woman had no right to speak, to think, to decide anything in the house that she raised. She could not even choose the name of any of her seven children, children for whom she sacrificed her entire life. Children she never opted or not to have.”
Jill Meager – For Jill, the open gaze of animals and children reflects the vitality, innocence and integrity of an instinctive way of being. As an artist I think about how I can capture that spirit in my work and reflect the intense attachment to being alive. My latest series is images of birds in charcoal 85x60cms. I am concerned with the vulnerability of birds and how they reflect the precarious balance of nature in the hands of heedless human activity. www.jillmeager.com
Lookout for information about more artists tomorrow – meanwhile make sure to let all your family and friends know about the best way to spend the evening this Friday. It’s the least you can do after they have worked so hard during the week.
Good evening fellow art-lovers! So today Joseph was telephoning potential sponsorship companies so the phone was constantly in use and constantly ringing. Meanwhile Sophie, Jilke and I spent a lot of time dealing with artist enquiries and sending e-mails. Longlong, however, left the office early today to go to a workshop event nearby – there will be more about that tomorrow.
A lot of our time has been steered towards the event next week of course – Sophie designed a timetable which divides all our responsibilities so that we can work quickly and know exactly what everyone else is doing – because it will definitely get very busy next week.
We’re all really enjoying the work of all the artists who have applied to participate in the evening – your work is really fantastic Remember that tomorrow is the last day for payment!
Happy Valentine’s Day to everyone who may be celebrating out there ❤
In the office we were also celebrating our love – for the arts as we heard news from Brussels that WE DID IT! Third prize at the European Final of TiE’s International Business Plan Competition 2013-14! George and Zafeirenia went to make the pitch on behalf of the team and, as you can already see from the picture below, the judging panel were fierce.
However, travelling all that way clearly paid off – there will be celebrations back in the office on Monday!
In the office today, the rest of the team continued discussion of the ‘artFix Event’ taking place at the end of February and contacting artists and organisations on our shiny new telephone. So the office was nice and alive with ringing phones and voices – look forward to speaking to updating you all on Monday and enjoy the weekend!
P.S: Make sure you get your applications for ‘Calling All Artists’ in this weekend if you have not done so already! I would hate for all you talented people to miss out!
So we have become the finalists of another competition – yay! The Lion’s Den Challenge is a business programme which is supported by the King’s Graduate School. This year, artFix London entered and now we are due to take part in the final on the 24th February! As part of this we have to pitch the artFix London project to an audience – hopefully it will go well!
Outside the office Nadia and Jilke enjoyed an evening at the Superbolt Theatre at the Vaults by Waterloo station yesterday. The show was called ‘Uncanny Valley’ and as well as being invited to watch the performance they had a meeting with the cast regarding their potential participation in the artFix venture.
Jilke said that the play was really fun and definitely something she would recommend to others. It is set in the future and tells the story of a boy falling in love with his robot. She said she was literally under her chair laughing most of the time – especially when they did a robot dance together and played the future play-station 25. However, it had an interesting underlying message as well (don’t worry I’m not going to spoil it for you!) The three actors were incredible, both individually and together – they kept her on the edge of her seat for the full hour. So make sure you get down to see it too – the weekend is coming!