So today I walked into the office and it was a full house! And it was just as well because today was another one of those big meeting days. It was George, Jilke, Sophie, Longlong, Rashmi and Mario’s turn to perch around the a3 flipchart armed with ideas about the monetary aspect of the project but also to properly introduce Rashmi and Mario to the different stages of the artFix project, as the newest members of the team.
Across the 3-hours they discussed ideas about costs and revenues, as well as additional plans for funding towards the pop-up store, which is now due to open in June.
Otherwise, sunny Soho Square saw myself, Jilke and Sophie through our break, again, and reminded us that summer is on its way when we might even be able to take the office outside.
Ahoy there! Hope all my readers are having a pleasant evening.
Today in the office everyone was busy working on the internal deadlines we had made during discussion last week. In addition to the complex process of recruiting excellent visual and performance artists, other areas which the team are working on includ Marketing and Technology. The latter is particularly important when it comes to the way that art will be translated to the audience (all of you guys). So of course we want to make sure it is the best, in the sense that it provides you with the most interactive and immersive experience. If our aim is to bring the arts to the high street then this is a massive part of meeting this aim, I’m sure you will agree.
As well as this, Jilke and Sophie have been artistically sketching more possible designs for the store in May. Much of these designs have issued from their inspired trips across London. Last week both of them spent their field day exploring the eastern arts scene. As well as attending a number of commercial galleries they took time out to go to some quirky smaller café galleries. Needless to say, they came back brimming with ideas about how to make the artFix store a fresh and inviting sight for casual shoppers and art lovers across the city.
So make sure you stay tuned for more information about design developments – maybe I’ll even allow you a sneak peek into some of their work.
So today we had guests in the office as production company Klein & Sons came to film a commercial about the ‘artFix Experience.’ Having already filmed across the Covent Garden area in the morning the team were welcomed to the studio space on the 6th floor to take the final part of the film before editing. And the work went well – energy was high and the floor was flooded with the brightest sunshine. We hope you are as excited as we are to see the finished product!
The opportunity to make this video about the company was received as part of the reward for winning the London Entrepreneur’s Challenge in 2013 at UCL. This is great particularly as it gives us another opportunity to show you more about what we do and give you a greater reason to become involved, if you are not already.
So see you guys next week! Keep a look out for that happy row in your e-mail Inbox which says that you have a new update from me delivering your daily fix of artFix delciousness.
Hope you are all well and enjoyed the weekend. And what a fantastic start to the weekend it was with the launch of our first event on Friday!
Thank you to all our talented visual and performance artists for taking part to showcase their work and for being patient when a few things did go wrong – we did say there would be a bit of trial and error!
It was great to meet you all in person and a lot of you also stayed behind for a while afterwards to talk to us more about what we are doing and to tell us more about yourselves. It was lovely to hear your positive comments about the evening and hopefully now that you have become acquainted with artFix, you understand a bit more about our aims and objectives. More than just that we provide brilliant wine-and-cupcake-filled evenings!
So now that you have experienced a small taster of what we’re offering we hope that you are looking forward to April showers of everything art as our pop-up store opens in little over a month. Not long to go now but there’s still time to hop on to the artFix express.
Make sure that you support us via our social media channels and by following this blog, which will provide you with the latest artFix updates, including information about when we’re opening our doors to welcome artists to join in our April store.
So this morning, Monica and Zafeirenia were rehearsing in preparation for pitching at the Lion’s Den Competition at King’s College on Monday. We’re really excited about this competition; in fact the team are looking forward to taking part so much that we have decided to dress the part as well. Ioanna spent her lunch break buying white t-shirts for the whole gang and will print them with our artFix logo for the event – go team artFix!
Meanwhile, in the office, there have been intermittent ‘woops’ of excitement as artists have been confirming their participation in the ‘artFix Experience.’ In fact it’s been all GO GO GO – answering calls, writing e-mails, having more discussions about event technicalities and dealing with the sometimes temperamental Internet connection. And you know what – there wasn’t even one cup of coffee in the office to give us a kick start :O. There were chocolates bought by George and Zafeirenia from their trip to Brussels (I told you we’d be celebrating right?) but an office working happily without coffee definitely defies some kind of law. I guess the reason it works for us is just because we really have a vision to see this project succeed and with our first event literally around the corner, it is an exciting, busy and crucial time to make sure everything is planned perfectly. For this only genuine determination and dedication will do.
So today the team were in for a long discussion to discuss the finer details of the ‘artFix Experience.’ It was a great opportunity to re-group and ask and answer any questions that we had. So now we’re up-to-date to each other’s activities I can definitely say that you are in for a treat when you arrive at the event on the 27th and 28th February.
And we encourage everyone to attend! Art –lovers, friends of art-lovers, those new to art and those who are just curious to know what all the fuss is about…do come. You can find out more about the event at www.artfixlondon.com
Watch this space!
Meanwhile, if you are an artist and are thinking, ‘Ah man, I completely missed out on being part of something amazing,’ do not worry because we have extended the deadline to Thursday 20th February. That’s in two days’ time and that really will be your absolute last opportunity to get involved so make sure you do!
Happy Valentine’s Day to everyone who may be celebrating out there ❤
In the office we were also celebrating our love – for the arts as we heard news from Brussels that WE DID IT! Third prize at the European Final of TiE’s International Business Plan Competition 2013-14! George and Zafeirenia went to make the pitch on behalf of the team and, as you can already see from the picture below, the judging panel were fierce.
However, travelling all that way clearly paid off – there will be celebrations back in the office on Monday!
In the office today, the rest of the team continued discussion of the ‘artFix Event’ taking place at the end of February and contacting artists and organisations on our shiny new telephone. So the office was nice and alive with ringing phones and voices – look forward to speaking to updating you all on Monday and enjoy the weekend!
P.S: Make sure you get your applications for ‘Calling All Artists’ in this weekend if you have not done so already! I would hate for all you talented people to miss out!
So we have become the finalists of another competition – yay! The Lion’s Den Challenge is a business programme which is supported by the King’s Graduate School. This year, artFix London entered and now we are due to take part in the final on the 24th February! As part of this we have to pitch the artFix London project to an audience – hopefully it will go well!
Outside the office Nadia and Jilke enjoyed an evening at the Superbolt Theatre at the Vaults by Waterloo station yesterday. The show was called ‘Uncanny Valley’ and as well as being invited to watch the performance they had a meeting with the cast regarding their potential participation in the artFix venture.
Jilke said that the play was really fun and definitely something she would recommend to others. It is set in the future and tells the story of a boy falling in love with his robot. She said she was literally under her chair laughing most of the time – especially when they did a robot dance together and played the future play-station 25. However, it had an interesting underlying message as well (don’t worry I’m not going to spoil it for you!) The three actors were incredible, both individually and together – they kept her on the edge of her seat for the full hour. So make sure you get down to see it too – the weekend is coming!
So today your blogger has been taken ill and did not go into the office. As a result this entry will generally be a short translation of what I have heard on the ‘office vine.’
George’s meeting with Michelle Wright from Cause4 was really successful. As well as finding artFix a really interesting project, she said that she is willing to help us fulfil our objectives, which is great news. We expect to hear more news from her soon.
The rest of the team have also been busy continuing discussion with artists and with each other. The design of the space being used to host the ‘artFix Experience’ is coming together which is good news especially as more artists are signing up to take part. Remember to get your applications in! Read more on the ‘Calling All Artists!’ tab above – Monday is the deadline!
In the digital office of today, I’m sure you will agree that there is little that trumps the feeling of being securely connected to the Internet via your own router. For the artFix team today was that exciting day. It was great to go a whole day with no breaks in connection – previously even plugging in a phone charger in one socket would disrupt our ability to connect online. And then in those 15 minute to half an hour spaces we’d all purposefully rise to make a not-really-needed coffee. So this permanent Internet connection is definitely a more economical move.
We also have our own phone line which means we have our own phone number (see the artFix London website for details). So if you would like to discuss anything arty or would like a personal recommendation regarding the best coffees currently on the market then please do give us a call.
As always, the Call for Artists is the biggest news and will remain the biggest news up until Monday 17th February when applications will close. So make sure that you GET YOUR APPLICATIONS IN via the artFix London website or alternatively find out more by emailing email@example.com
In the office, Joseph has made the finishing touches to a 5-minute video which I would encourage those of you who are looking to submit a film, to watch as a brilliant example.
Meanwhile, outside the office, George is being mentored by Viren Lal in preparation for the Tie International Business Plan Competition being held in Brussels on Friday. For the ArtFix team it’s exciting to be there as finalists in this competition particularly as it is so prestigious. Hopefully it will go well.
On the other side of town, Longlong took time out to have drinks and chat with some key potential investors at the Blueberry Bar in Shoreditch. Apparently, you will always meet someone interesting at this event so it will be interesting to hear what Longlong has to say tomorrow.